One of the best ways to get highly targeted traffic is to get your site listed on the first page of Google for keywords that are relevant to your website’s content. If you can get your website listed on the first page of major search engines you will get a lot of traffic, it will be targeted and it will be free.
You probably know this already but the big question is, how do you do get your website listed on the front page of Google or any other major search engine?
There are a number of important factors but the key element is to continuously get other sites linking back to yours. In other words, you have to go on a quest to get permanent, one-way backlinks to your site. This is not as difficult or as complicated as it sounds if you are prepared to invest a regular amount of time each week working on this project.
First, you should submit your website to all the major search engines. There are various free submission sites around the internet that will help you do this. Alternatively, you can pay for your site to be submitted to a larger number of search engines or you can purchase submission software that will enable you to make these submissions directly from your desktop.
Next, you should focus on getting your website listed by the various online directories in a relevant category. Some people try to do this manually but as there are literally hundreds of online directories, this can become exceptionally time consuming. There are a couple of websites that help you to automate the process but most people opt for using low-cost directory submission software. Whichever method you choose, you should focus on submitting to high Page Rank directories first and work down the Page Rank scale from there.
The reason for this is that sites with a high Page Rank are regarded by Google as having more authority than those with a lower Page Rank. The Google toolbar even has a component that will tell you a site’s Page Rank when you visit it. On the Page Rank scale 0 is the lowest and 10 is the highest but realistically, the focus of your link building strategy should be Page Rank 5-8 as a priority, Page Rank 2-4 as desirable and Page Rank 0 and 1 as useful.
Then there is the issue of whether to pay for being listed in a directory. The golden rule here is to only pay to be listed in a directory that has a Page Rank of 6, 7 or 8.
To continue your link building strategy think about publishing a press release on a regular basis. Most press release sites have a very high Page Rank but also, they tend to carry a higher authority than say, article publishing sites. To be successful at having your press releases published, you will need to learn how to write them, as they require a unique format, and sign-up with a number of press release publishing and distribution sites.
Next on the list is article writing and distribution. You should aim to write regular articles related to the theme of your website and ensure that you include some of your keywords in each article that you write. If you are going to submit to article directories manually you should focus on those with a high Page Rank. Alternatively, you can use an article distribution service or purchase low-cost article submission software to do it yourself.
The final element of link building is to engage in regular blog and forum commenting on sites that are relevant to your website’s content. You will need to make sure that any blogs or forums you comment on are Do Follow if these are going to have any benefit in relation to your link building efforts. That aside, it is important to remember that the key to blog and forum commenting is to focus on engaging in the discussion and only include a link to your website in your signature (for forums) and the allocated URL field (for blogs).
Getting your website onto the first page of Google and therefore, generating lots of targeted traffic requires a consistent and systematic approach. Search engine submissions should be made at least quarterly, directory submissions should be around 50-100 per month, press releases should be 2-4 per month, articles should be 2-5 per week and blog and forum commenting should be done several times each week.
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